Amazon is set to launch a new version of its Alexa voice assistant, which will be powered by Claude AI from Anthropic. This move marks a significant shift from Amazon's previous reliance on its own AI technology. The new version, referred to as "Remarkable" Alexa, is expected to be available in October. Users will have the option to choose between the Claude-powered version for a monthly fee of $5-10, or continue using the free "Classic" Alexa version .

The decision to integrate Claude AI into Alexa is part of Amazon's strategy to enhance the voice assistant's capabilities and make it more competitive in the market. The Claude AI models are expected to provide a more advanced and conversational experience compared to the previous versions powered by Amazon's in-house AI .

This development comes after reports that Amazon's previous AI models struggled to meet user expectations. By leveraging Anthropic's AI technology, Amazon aims to improve Alexa's performance and user satisfaction .

The integration of Claude AI into Alexa is seen as a major step for Amazon, as it seeks to maintain its position in the competitive landscape of AI-powered voice assistants. The new Alexa is expected to offer a more seamless and intuitive user experience, making it a compelling choice for consumers .