Twitch has announced an increase in subscription prices for users purchasing through mobile devices, specifically on iOS and Android platforms. This change is set to take effect on October 1, 2024. The price for a Tier 1 subscription, which was previously $5.99 per month, will now be $7.99 per month on mobile apps. This adjustment is part of Twitch's strategy to address financial challenges and to offset the platform fees charged by app stores , , .
The increase in subscription prices is not limited to the United States; it affects users in over 40 countries. However, those who subscribe via desktop browsers will not experience any changes in pricing. The price hike is expected to impact streamers' revenue and the dynamics of viewer support, as mobile users may reconsider their subscription decisions due to the increased cost , .
Twitch has previously increased subscription prices on its desktop site, and this latest move reflects a broader trend of adjusting prices across different platforms. The company aims to drive more revenue to streamers, but the decision has been met with frustration from some viewers who feel the increased costs are burdensome , .