Meta has announced that it will end support for custom face filters and augmented reality (AR) effects created by third parties on its platforms, including Facebook, Instagram, and Messenger. This change will take effect on January 14, 2025. The decision involves shutting down the tools used to create these third-party AR effects, which have been popular among brands and creators for enhancing user engagement through interactive and creative content.

The move is part of Meta's broader strategy to prioritize products that align with its future goals and consumer needs. While third-party AR effects will be discontinued, Meta's own AR effects will continue to be available on its platforms. This indicates a shift in focus towards in-house development and control over AR content, possibly to streamline user experience and maintain consistency across its applications , .

The decision to end support for third-party AR tools and content is significant for creators who have relied on these features to engage audiences and build brand presence. It also reflects Meta's evolving approach to augmented reality, as the company continues to explore new technologies and applications in the digital space , .

For those interested in the visual aspect of this news, here are some related images: