Ford has recently made a significant change to its popular F-150 model by removing the SecuriCode Keypad as a standard feature. This keypad, which allows owners to lock or unlock their vehicle without using keys, has been a staple on the F-150 for decades. However, starting with the 2025 model, it will only be available as a dealer-installed option, costing an additional $455 .

This move is part of a broader trend where automakers are monetizing features that were once standard. The SecuriCode Keypad was previously included on the XLT trim and above, but now customers will need to pay extra if they want this convenience .

The decision to make the keypad an optional feature aligns with similar changes in other Ford models, such as the 2024 Ford Maverick, which also transitioned the keypad to a dealer-installed option .

This change has sparked discussions among Ford enthusiasts and potential buyers, with some expressing disappointment over the additional cost for a feature that was once standard .

Overall, this shift reflects a growing trend in the automotive industry to offer more customizable options, albeit at an additional cost to consumers.