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Epic Games Launches Digital Asset Marketplace
Morphic Research

Epic Games has officially launched its new digital asset marketplace, Fab, which aims to serve as a comprehensive platform for creators to buy, sell, and share digital assets. This marketplace consolidates several of Epic's existing platforms, including the Unreal Engine Marketplace, Quixel, Sketchfab, and ArtStation, into a single unified experience. The launch of Fab is part of Epic's broader strategy to streamline access to digital content and support a diverse community of creators.

Key Features of Fab Marketplace:

  1. Unified Platform: Fab combines multiple existing marketplaces, making it easier for users to find and purchase a wide range of digital assets, including 3D models, animations, and environments .

  2. Revenue Share: Creators on Fab will benefit from an 88% revenue share, which is competitive compared to other platforms. This is designed to attract a wide array of digital artists and studios .

  3. Licensing Options: Fab offers a variety of licensing options, including Creative Commons and Standard Licenses, to cater to different user needs and ensure flexibility in how assets can be used .

  4. Integration with Game Engines: The marketplace is designed to be compatible with various game engines, making it a versatile tool for game developers and digital creators .

Visual Overview:

  • A muscular character with a skull tattoo and tactical gear stands confidently with a weapon, set against a shadowy, eerie background featuring ghostly figures and a prominent full moon.
  • The interface displays the Epic Games Launcher, featuring sections for the Unreal Engine, a library of projects, and options to access marketplace assets categorized under "Vault," with the ability to filter and add items to projects.
  • The composition features the word "FAB" prominently, surrounded by logos of various game development platforms like Godot, Unity, Unreal Engine, and others, with a natural setting of trees and rocks in the background, suggesting a connection to Epic Games' digital asset marketplace for creators.

The launch of Fab represents a significant step for Epic Games in providing a centralized hub for digital content, enhancing accessibility for creators and developers across the globe.