Procreate, a popular digital illustration app, has recently made headlines with its firm stance against incorporating generative AI into its products. This decision has been met with widespread praise from digital creatives who are concerned about the impact of AI on the creative industry.

Procreate's Stance on AI

Procreate has taken a definitive stance against generative AI, promising its users that it will not introduce features that utilize this technology in its creative design products. This decision is part of Procreate's broader commitment to maintaining the integrity of human creativity and ensuring that the art created using its platform remains a product of human effort and imagination .

Community Response

The response from the digital creative community has been overwhelmingly positive. Many artists and designers have expressed their appreciation for Procreate's commitment to preserving the traditional aspects of digital art creation. This move sets Procreate apart from other companies in the industry that are increasingly integrating AI technologies into their products .

CEO's Perspective

Procreate's CEO, James Cuda, has been vocal about his distaste for generative AI. He believes that creativity is something that should be made, not generated, and this philosophy is at the core of Procreate's decision to avoid AI integration. This perspective resonates with many in the creative community who fear that AI could undermine the value of human creativity .

Market Position

By sticking to a one-time purchase model instead of adopting a subscription-based approach like some of its competitors, Procreate continues to be well-received by its user base. This business model, combined with its anti-AI stance, positions Procreate as a unique player in the digital illustration market .

Conclusion

Procreate's anti-AI pledge is a bold move that has garnered significant support from digital creatives. By prioritizing human creativity and maintaining a user-friendly business model, Procreate is reinforcing its commitment to the artistic community and setting a precedent for how technology can be used to enhance, rather than replace, human creativity.