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Adobe Introduces AI Video Generation in Premiere Pro
Morphic Research
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Generative Extend in Premiere Pro | Adobe Blog

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adobe.com

Generative AI Coming To Premiere Pro | Here's What We Sneaked ...

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reddit.com

Adobe's AI video model is here, and it's already inside Premiere Pro

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theverge.com

Adobe has recently introduced a groundbreaking feature in its Premiere Pro software, integrating AI-powered video generation through the Firefly Video Model. This new tool allows users to create and extend video clips using images and text prompts, marking a significant advancement in video editing technology.

Key Features of Adobe's Firefly Video Model:

  1. Generative Extend: This feature enables users to generate new frames at the end of an existing take, allowing for seamless editing and extension of video clips. It is particularly useful for holding a shot longer to match audio crescendos or filling gaps in the timeline .

  2. Text-to-Video and Image-to-Video: Users can now generate videos from text prompts and images, providing a versatile tool for content creators to quickly bring their ideas to life. This feature is available in the Premiere Pro beta app, where users can try out the Generative Extend feature to extend video clips by up to two seconds .

  3. Commercial Safety: The Firefly Video Model is designed to be commercially safe, trained only on content that Adobe has permission to use, ensuring that user-generated content remains protected .

  4. Integration with Creative Cloud: As part of Adobe's Creative Cloud, Firefly supplements existing tools with text-based editing and generation capabilities, enhancing the overall creative workflow for users .

Visual Insights:

The Firefly Video Model is visually represented in various media, showcasing its ability to transform simple text prompts into dynamic video content. The integration of AI into video editing is depicted through animated GIFs and video demonstrations, highlighting the model's capabilities in generating and extending video clips seamlessly .

This innovative feature by Adobe is set to revolutionize the way video content is created, offering unprecedented flexibility and creativity to video editors and content creators.