Roblox has announced a significant change in its revenue-sharing model, aiming to provide more financial incentives for content creators on its platform. This move is part of a broader strategy to enhance the economic opportunities for developers and creators within the Roblox ecosystem.
Increased Revenue Share: Roblox will now offer creators up to 70% of the revenue from paid experiences. This is a substantial increase from previous revenue-sharing models. For instance, creators of games priced at $50 will retain 70% of the revenue, while those for games priced at $30 and $10 will earn 60% and 50%, respectively .
New Earning Opportunities: In addition to the increased revenue share, Roblox is introducing new ways for creators to earn money. This includes the ability to sell physical merchandise and participate in an affiliate link program, where creators can earn up to 50% of Robux purchases made through their links , .
Price Optimization Tools: To help creators maximize their earnings, Roblox will implement 'price optimization' recommendation tools. These tools are designed to assist creators in determining the best prices for their experiences, thereby attracting more players .
Future Prospects: Roblox's CEO, Dave Baszucki, has expressed a vision for the platform to capture a significant portion of the global gaming revenue. The company aims to attract 10% of the $180 billion gaming content market, further solidifying its position as a leading platform for gaming and virtual experiences .
This strategic shift is expected to not only boost the income of existing creators but also attract new talent to the platform, fostering a more vibrant and diverse community of developers and content creators.