Roblox has announced a significant increase in the revenue share for creators on its platform. This change was revealed during the Roblox Developers Conference 2024, where the company outlined new opportunities for creators to earn more from their content. The updated revenue share model allows creators to earn between 50% to 70% of the revenue, depending on the pricing of their experiences. This is part of Roblox's broader strategy to incentivize content creation and attract more developers to the platform , , .

In addition to the increased revenue share, Roblox is introducing new tools and programs to support creators. These include price optimization tools to help creators set the best prices for their experiences and an affiliate link program that allows creators to earn a percentage of Robux purchases made through their links , .

The company is also exploring new technologies, such as generative AI, to further enhance the creative capabilities of its users. This move is part of Roblox's vision to capture a significant portion of the global gaming content market, aiming for 10% of the $180 billion industry , .

The chart above illustrates the significant increase in annual creator payouts from Roblox, rising from $30 million in 2017 to $525 million in 2021, highlighting the platform's growing revenue share for creators.