Netflix has recently reported high user engagement, reflecting its strong position in the streaming industry. In the third quarter of 2024, Netflix added 5 million paid subscribers, bringing its total to 282 million globally, marking a 14% year-over-year growth . The company reported earnings of $5.40 per share and a revenue of $9.82 billion, surpassing analyst expectations .

Netflix's engagement metrics are impressive, with subscribers spending an average of two hours per day on the platform. This high level of engagement is attributed to the popularity of its original content, such as "Bridgerton," which garnered 189 million views in the first half of 2024 . The company's ad-supported tier also shows strong performance, with over 70% of these members watching more than 10 hours a month, which is significantly higher than its nearest competitor .

The visual above highlights Netflix's most popular series and films by view hours, showcasing titles like "Bridgerton: Season 1," "Money Heist: Part 4," and "Bird Box" as significant leaders in user engagement.

Overall, Netflix's strong subscriber growth and high engagement levels underscore its continued dominance in the streaming market, despite challenges such as industry strikes and increasing competition .