Amazon has recently launched a new online shopping service called "Amazon Haul," designed to compete with popular low-cost retailers like Shein and Temu. This new storefront is part of Amazon's strategy to capture the budget-conscious market by offering products priced at $20 or less. The service is currently available in the U.S. through the Amazon mobile app, emphasizing convenience and affordability for consumers , .

The Amazon Haul store features a wide range of products, including electronics, apparel, and household items, with many items priced under $10. This move is seen as a direct challenge to fast-fashion and discount retailers, aiming to attract price-sensitive consumers who are increasingly turning to cheaper alternatives , .

The launch of Amazon Haul is part of Amazon's broader strategy to maintain its competitive edge in the e-commerce market, especially as other platforms like TikTok Shop also enter the discount retail space. The service promises "crazy low prices" and aims to provide a unique shopping experience with its own search, cart, and checkout processes , .

Visual Highlights

• : This image showcases a variety of products available through Amazon Haul, including books, skincare items, and a perfume discovery set, all displayed alongside unpacked boxes.
• : A woman models various fall outfits, highlighting the fashion offerings available through Amazon Haul.
• : Stacked Amazon boxes symbolize the launch of the new discount store, emphasizing the brand's expansion into budget-friendly shopping.

Amazon Haul represents a significant step for Amazon as it seeks to diversify its offerings and appeal to a broader audience by providing affordable shopping options.