Sansui has recently launched an affordable 55-inch 4K OLED TV, model S55VOUG, priced at just $799. This new offering is set to disrupt the high-end TV market by making OLED technology more accessible to a broader audience. The TV features a 120Hz refresh rate, Dolby Vision, Dolby Atmos, and an AI-powered karaoke mode, providing a high-quality viewing experience typically found in more expensive models , , .

The Sansui S55VOUG is available for purchase in the U.S. through major retailers such as Amazon, Walmart, Micro Center, BJ's Wholesale Club, and BrandsMart. It boasts a 4K OLED display panel with a typical brightness of 500 nits and supports HDR10, enhancing the visual experience with deep blacks and vibrant colors , .

This launch marks a significant move by Sansui to bring high-end performance and value to the home entertainment market, challenging established brands like LG, Samsung, and Sony by offering similar features at a much lower price point , .